Grappling with today’s B2B Buyer’s Journey is Key to Win in B2B Marketing - Interview with Mark Donnigan

In today's fast-paced service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. One way to achieve these objectives is by aligning marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

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